Teletext Holidays
Challenge
Outdated operational infrastructure limited agility and customer insight.
Customers were seeking more relevant, timely, and connected experiences across their booking journey.
Approach
Mapped the full end-to-end customer journey to identify key personalisation opportunities and engagement triggers.
Designed and orchestrated multiple event-driven journeys covering first contact, booking, pre-trip, and post-trip experiences.
Aligned creative, data, and automation processes to support customers through their entire decision-making cycle.
Results
- Improved engagement and conversion across all key lifecycle stages
- Increased customer satisfaction through timely, relevant communications
- Established scalable automation framework to future-proof campaign operations
- 70% increase in opens rate YOY
- 60% increase in click-through rate YOY