Brand Marketing
Challenge
At Sapien Interactive, we’re innovators as well as strategists. To launch our own take on Fantasy Football, Sapien needed to first create brand content that would both excite but crucially create brand awareness for our brand new real-time take on Fantasy Football.
Approach
Sapien partnered with key influencers in the football sector - We targeted one of our products key launch USP’s, that we covered multiple leagues including the WSL.
Bootbag worked with content creators to create high reach, compelling social media content across Instagram, YouTube and TickTok to reach circa. of 30m+ unique football fans.