Challenge
We worked with Disney in the early stages of responsive emails. Disney had a suite of customer-facing programs that needed modernising and a strategy to deliver without interrupting business as usual. As a 365 days a year destination experience, Disney needed to ensure no disruption was experienced by their customers.

Personalise your emails using your brand fonts and styling to create dynamic, automated banner images.

A key focus of the strategy we took to updating the existing creative. managing out-of-hours go-live as well as rigorous QA testing was made to ensure that when lifecycle updates was pushed live, the customer's experience was not compromised. At the forefront of making each email received by the customer personal and compelling.